MATCHA [mah-CHUH] THAT DOESN'T SUCK.
Smooth, clean energy without the crash.
Flavors you'll actually want to drink.
No grassy taste. No fake stuff. Just good vibes.
Antioxidant Powerhouse
Packed with catechins—AKA the little green warriors that help your body thrive. These antioxidants fight free radicals and support your immune system daily.
Natural sweet sweet goodness
Let’s be real—you want a little sugar… Don’t worry, it’s organically sweetened, your yoga crew will understand.
Ceremonial Grade Matcha
Some places cut corners with low-grade bitter matcha. Not us. CHUH uses the ceremonial stuff—the best there is—for a better more vibrant taste and a better you.

Slow release caffeine
Stay chill, stay fueled—energy that flows with you vs crashes you at 2pm
Organic natural ingredients
Real organic ingredients, carefully chosen to keep it smooth and delicious.
A Few Extra Perks That Are Sorta A Big Deal
Matcha has been linked to weight management, skin health, reduced anxiety, and even cancer-fighting antioxidants. It’s also great for making you look cool, getting you through that boring meeting, rallying for playtime with your kiddo, and a lot more. Yeah… it’s pretty freaking cool.
Why Not Both?
You Could Pick one...
But you're smarter than that.
$34.99

Elevate Your Sip: CHUH vs. Others
![]() |
Starbucks Frappuchino | 12oz Classic Red Bull | Traditional Sodas | |
---|---|---|---|---|
Sugar Content |
6-9g added sugars | ~30-50g | 37g | ~35-40g |
Sweetener Type |
Organic Cane Sugar + Monkfruit | Refined Sugar and/or Corn Syrup | Refined Sugar + Taurine | High-fructose Corn Syrup |
Calorie Count |
100-110 | ~200-300 | 160 | ~140-170 |
Caffeine |
Slow release, no crash | Quick hit, then commonly jitters | Energy Spike and crash | Sugar rush |
Real Ingredients? |
Yes - natural ingredients | Uses syrups plus stabilizers | Synthetic and functional additives | Artificial flavors |
Antioxidants? |
You bet! | Nope | Nope | Definitely not |
Cool Factor?* |
Chuh, Dude! | Teen Sugar Nostalgia | Gamer fuel | Cool when pagers were cool |

Natural Ingredients

Non-GMO

Gluten Free

Antioxidant Rich

Low Sugar

No Artificial B.S
story behind chuh
I was never a 3-4 cups of coffee a day kind of person. Just one cup would give me jitters and anxiety, but at the same time, without it I’d have a splitting headache. So, I broke up with coffee. But I still wanted a caffeine boost to get me through the day. That’s when I found matcha.
Now I wasn’t a purist black coffee guy so I wasn’t about to sip on matcha that tasted like grass. I loved the smooth, creamy, slightly sweet matcha lattes I had in cafes. Then one day, staring at a convenience store fridge, it hit me — why were my options either sugar-loaded soda or highly caffeinated energy drinks? Where was the in-between?
So, my wife and I made it. CHUH: that satisfying sound at the end of matcha—[mah-CHUH]. A matcha latte that’s smooth, slightly sweet, not grassy, and made with organic ingredients and ceremonial-grade matcha. It’s the type of beverage I want to grab on my way to work. Starting CHUH feels like one of those quiet divine nudges—a little idea planted at the right time, one we couldn’t ignore. Now we’re stoked to share it with the world and bring more people into the mah-CHUH way.
Cheers!
Andrew & Chloe
